Case Study – Nockolds Solicitors

Nockolds Solicitors already had an existing logo and identity that had seen them through many years of their trading. Trident Marketing were invited to update and refresh the company’s identity, a design to be applied across all of their literature and a strong brand to enforce their position in the market.

A fine balance was required, as we wanted to keep certain elements of the original identity within our new concepts, as well as create a new structure to the literature’s appearance. Looking at the project in its entirety, we did not just design one brochure at a time, but created a concept that applied and worked seamlessly throughout the different elements where the identity was strong.

Consistency is the key here, keeping a fresh strong approach to the design at a constant high level regardless of media.

A classic example of how to plan, design, produce and execute a Corporate re-brand.